Le Chateau XO: Redefining Luxury Cognac Experience

Exclusive Design by Tiago Russo and Katia Martins Wins Silver A' Award

Introducing Le Chateau XO, the latest masterpiece in luxury cognac by the renowned design duo Tiago Russo and Katia Martins, which has been honored with the prestigious Silver A' Packaging Design Award in 2024.

Following the success of the Shay VSOP cognac, Le Chateau XO emerges as a premium offering from Le Portier Cognac. The design signifies a departure from organic forms, embracing sharper curves and a straightened base, resulting in a bottle that commands attention. The accompanying experience box, a blend of cream suede and fine gold detailing against a backdrop of dark tinted oak, encapsulates the essence of luxury.

Le Chateau XO distinguishes itself through its bold geometric lines and flattened profile, which not only enhance the bottle's visual appeal but also ensure an optimal grip and balance for pouring. Its packaging is a feast for the senses; the tactile suede lining contrasts with the rich wooden exterior, a nod to the cognac casks' heritage.

The realization of Le Chateau XO's design is a testament to craftsmanship and attention to detail. The bottle's neck is adorned with a gold metallic profile, engraved and knurled for added texture and grip. The obsidian closure with metal trims crowns the bottle, contrasting with the cognac's warm hue and the box's plush interior. The use of embossed and foiled suede creates an immersive, tactile experience, complemented by the wood grain's visual depth.

Technical specifications of Le Chateau XO reveal a commitment to minimalism and texture. The glass vessel eschews ornate designs in favor of clean lines, with embossed and engraved elements adding complexity to the touch. A metal trim shadow gap introduces depth to the outer box, making the unboxing of Le Chateau XO a sensorial journey in itself.

Interaction with Le Chateau XO is an integral part of its allure. The box opens with a side clasp, revealing a contrast between dark wood and light cream suede. Educational content is elegantly foiled onto the fabric, and a booklet in the same finish accompanies the bottle. The inlay pattern adds depth and enhances the reflections on the glass and metal, inviting contemplation and enjoyment.

The design of Le Chateau XO was a natural progression from its predecessor, Shay VSOP. The design team's dedication to perfecting every detail, from the gold profiles to the medallion on the packaging, ensures that Le Chateau XO stands as a paragon of luxury, boldness, and elegance.

Le Chateau XO's design is deeply rooted in the brand's heritage, drawing from the histories of Shannon Sharpe and Mary Porter. The cognac's visual and tactile elements are designed to stand out, emphasizing the product's form and the rich color of the cognac, ensuring a striking presence on any shelf.

The challenge in creating Le Chateau XO lay in deviating from the organic design language typically associated with XO cognacs. The design team opted for a disruptive yet approachable aesthetic, combining linear elements with elongated curves to give the product a commanding presence.

Le Chateau XO is a harmonious blend of elegance and luxury, designed to elevate the cognac experience. The juxtaposition of a sharp, gold-accented bottle with a soft suede interior and dark wood exterior packaging creates a multisensory experience that captivates and delights the connoisseur.

Le Portier Cognac holds the intellectual property rights for Le Chateau XO, ensuring that the integrity and exclusivity of this award-winning design are preserved for the discerning few who will have the pleasure of experiencing it.

The Silver A' Design Award is a testament to the exceptional design quality of Le Chateau XO. This accolade is reserved for designs that exhibit innovation, expert craftsmanship, and artistic excellence, evoking positive emotions and a sense of wonder in their audience.


Project Details and Credits

Project Designers: Tiago Russo
Image Credits: Le Portier Cognac
Project Team Members: Tiago Russo Katia Martins
Project Name: Le Chateau XO
Project Client: Le Portier


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